Dr. Steven Feinberg

Author, The Advantage Makers: How Exceptional Leaders Win
by Creating Opportunities Others Don’t (FT Press, 2008)

For over 30 years, Feinberg has applied the study of human behavior to advantage-making, advising senior executives on influence, customer engagement, leadership, team, and organizational issues, with an emphasis on advantage-making - or how to shift the odds in your favor to maximize opportunities.

Feinberg has designed programs that have increased leaders’ individual influence, turned around ailing organizations, teams, and leaders in tough spots to generate millions in profitability. His client list ranges from Fortune 500 firms to Entrepreneurial Start-Ups, including Wells Fargo, Visa, Symantec, Sun Microsystems, Plantronics, Cadence, HBO & Co., BEA Systems, Synopsys, NVidia, Pac Bell, Xilinx, Affymax, FirstRain, Satmatix etc.

For twenty-five years, Steven has taught courses on leadership and organizational effectiveness in the University of San Francisco’s Department of Organizational Behavior and Leadership, and is a guest lecturer at Cal Poly and Stanford. Steven gives keynote speeches on the Secret Code of the Great Advantage-Makers, including speaking at the ANA Annual Conference for Masters of Marketing. He has spoken and taught influence programs internationally.

He graduated magna cum laude from the State University of New York at Buffalo, received an MSW from Tulane University, and holds a PhD from the Professional School of Psychology, San Francisco, CA. For Steven, "getting influence right" means acting as an Advantage-Maker.

Stephen Denny

Author, Killing Giants: 10 Strategies to Topple the Goliath in Your Industry (Portfolio, March 2011)

Denny consults to corporate clients ranging from technology start-ups to established brands in the areas of brand and messaging architecture design, demand generation and channel engagement. As an influence strategist, he has designed and successfully launched campaigns from C-level direct marketing initiatives that have outperformed industry averages by factors of ten to channel-focused programs aimed at winning the hearts and minds of independent sales forces with ROI’s upwards of 500%.

Denny’s first book, Killing Giants, will be published by Penguin Books in 2011. He is a frequent contributing editor to The Daily Fix and Marketing Profs, and his writing has appeared in the CMO Council’s Marketing Magnified, Chief Marketer and The Conference Board Review. He also authors the blog, Stephen Denny | Strategy, Marketing and Big Ideas at www.stephendenny.com.

Prior to consulting, Denny spent over twenty years as a senior marketer at some of the most respected brands in the technology world, including Sony, OnStar, Iomega and Plantronics. Denny has deep experience in both B2B and B2C marketing and has been recognized as a highly creative, "out of the box" strategist.

Denny has lived and worked in the US and Japan, holds multiple patents, has lectured at top graduate schools and industry forums, and has an MBA from the Wharton School. For Denny, applying the social psychology of influence and motivation isn’t an academic exercise – it’s about delivering tangible business results for clients.