What We Do

You know what it’s like when your marketing programs don’t deliver the results you want?

You feel frustrated, not to mention worried. Your customers want to hear what you have to say. They’re just not listening to you. It’s not your fault – you’re simply not tapping their psychological decision triggers.

Decision Triggers is a marketing consultancy that works with corporate clients to improve their sales and marketing performance by applying the social psychology of influence to critical customer-facing initiatives.

We’ve developed a proprietary framework based on the social psychology of interpersonal influence that taps your customer’s decision triggers and moves them to yes - faster. The 9 Principles in our framework can improve your results by up to 10 times what you hoped for. We have the proof.

How is our approach different?

First, we’re not generalist consultants – we’re influence strategists. We view your business through a proprietary framework based on the hard science of the social psychology of influence.

You are immersed in the workings of your company on a daily basis, so the ability to strategically shift your perspective and see the playing field through this psychological lens can help you uncover new insights and point out quick to implement "no-brainer" solutions.

Our approach also gives clients a rigorous, defendable framework – based on hard science – for customer facing initiatives, which supports any corporate culture that respects metrics and discipline.

Our Framework:

Our framework is based on four influence platforms:
  • Product Influence: nuances in messaging can turn customers on – or inadvertently turn them off. One message shift achieved a 545% increase in sales, and reduced mistakes that were driving away customers.
  • Promotion Influence: tapping naturally occurring ‘decision triggers’ motivate customers to buy now, not later. One easy shift produced an immediate 45% increase in sales.
  • Program Influence: manage customer touch-points so that each "influence-ready moment" builds upon the last. Applying this platform boosted the results of one program’s ROI’s upwards of 1,000%.
  • Perpetual Influence: targeting the "moments of truth" that influence your customer experience and drive brand perception.

We animate these four platforms with ten "Core Influence Levers" – the psychological principles that tap our audience’s decision triggers and produce the results we want: customers getting to yes, faster and more frequently.