Want to change long-term behavior in your channel? It isn’t about money. It’s about teaching them how to do what they’re already doing just a little bit better.
Influence, Money and Changing Behavior: How the Social Psychology of Influence Affects Marketing Performance
by klaran on 08. Sep, 2010 in
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Decision Triggers is a marketing consultancy that works with corporate clients to improve their sales and marketing performance by applying the social psychology of influence to critical customer-facing initiatives. To learn more, visit What We Do.



