by Stephen Denny
on 09. Sep, 2010
in
Are you leaving opportunities to touch your customers’ decision triggers on the table? Run through our 10 point check list on “The Rule of the Rare” and see how you can add scarcity to your next campaign.
Post Author
This post was written by Stephen Denny who has written 3 posts on Decision Triggers.
Denny consults to corporate clients ranging from technology start-ups to established brands in the areas of branding and messaging, demand generation and channel engagement.
As an influence strategist, he has designed and successfully launched campaigns from C-level direct marketing initiatives that have outperformed industry averages by factors of ten to channel-focused programs aimed at winning the hearts and minds of independent sales forces with ROI’s upwards of 500%.
Denny’s first book, Killing Giants: 10 Strategies to Topple the Goliath in Your Industry, will be published by Portfolio in March, 2011.
